‘It’s clear that we’re going to have to think long and hard about what we want terms like “vegan” and “plant-based,” and even “milk” and “cheese” to mean going forward,’ writes Fast Company contributor Brian Kateman, co-founder of sustainable eating advocacy group the Reducetarian Foundation and author of Meat Me Halfway. Food product ingredient lists and labels such as ‘vegan’, ‘plant-based’ and ‘animal-free’ are no longer effective ways to discern a product’s actual ingredients, Kateman contends, in this opinion piece on the rise in tech-enabled alternatives to conventional animal proteins.
Source: Lab-grown meat isn’t “plant based”—but is it “vegan”? I Fast Company